Case Studies

The Work
Speaks.

Real ecosystems. Real data. Decisions that moved.

Case Study 1 · Global Water Narrative

Helping WWF & GlobeScan navigate influence in the global water narrative.

WWF and GlobeScan wanted to understand how people talk about water, and how those conversations could become more connected, inclusive, and strategically useful. As part of their Water Agenda, they were especially interested in how different actors frame issues like pollution, climate, nature, and collaboration.

We began with a discovery conversation to clarify what success would look like: identifying which people and organizations were most influential, where conversations were staying siloed, and how to engage the right actors based on their role in the network.

To explore that, we analyzed Twitter and LinkedIn activity during two major global events, the UN 2023 Water Conference and World Water Week, as a live snapshot of how the water community connects, shares, and influences one another.

Challenge

Understand who is shaping global water conversations, where those conversations are fragmented, and how to engage actors more effectively across sectors.

Our Approach

We used network analysis, keyword mapping, cluster analysis, and sentiment overlays to track not just what was being said, but who was saying it, who was listening, and how information moved.

Key Insights
Certain individuals and organizations played an outsized role in connecting otherwise siloed groups.
Business voices were less engaged than nonprofit and policy actors.
Topics like water quality and pollution were underrepresented relative to their public importance.
Many conversations stayed inside tight circles, revealing clear echo chambers and missed opportunities for broader engagement.
Outcomes

The work gave WWF and GlobeScan clearer visibility into which voices to elevate, where business-sector engagement was thin, and how to think beyond audience lists toward network roles.

We translated the findings into practical actor personas, including connectors, messengers, and bridge-builders, so campaign teams could make more strategic engagement decisions.

Deliverables
Narrative Intelligence Report — maps, role profiles, and cross-sector themes showing who shaped the conversation.
Executive Storyboard Deck — a visual walkthrough of key findings and strategic implications.
Action Briefs for Campaign Teams — prompts for engaging the right actors at the right time with the right message.

Instead of just asking what was being said, we looked at who was saying it, who was listening, and how information moved.

Case Study 2 · Maternal & Child Health Partnerships

Helping Vitamin Angels find the right partners to support moms and babies.

Vitamin Angels wanted to identify new corporate partners across sectors who could help expand support for maternal and child health. They needed a more strategic way to see which companies were influential, aligned, and worth prioritizing.

Using network and sentiment analysis, we looked at more than 1,200 companies and how they were connected. We also examined how those companies talked about values such as health, equity, trust, and social impact, so Vitamin Angels could focus on organizations with meaningful alignment.

1,200 → 30 From a broad corporate universe
to a strategic shortlist.
Key Insights
Some companies were in strong positions to help because they sat in influential or bridging positions across the network.
Several promising targets came from outside the typical health sector, including adjacent industries with unexpected relevance.
The best opportunities were not simply the biggest names, but the organizations where influence, connection, and alignment overlapped.
Challenge

Identify which companies were most strategically positioned to become strong partners, not just visible names on a long list.

Our Approach

We paired a public-data network map with sentiment analysis to understand influence, adjacency, and values alignment across a large universe of potential partners.

Outcomes
A shortlist of 30 high-potential partner organizations.
Suggested pathways for outreach based on influence, network role, and values alignment.
Clearer prioritization of where to invest partnership development time.
Messaging guidance tailored to what specific organizations appeared to care about most.
Deliverables
Partnership Strategy Playbook — network insights, values alignment, and collaboration pathways in one strategic guide.
Executive Briefing Deck — a presentation for leadership, board, or internal alignment.
Target Partner Profiles — focused snapshots with visuals, network roles, shared values, and outreach guidance.

The result was not just a list of prospects, but a clearer picture of where Vitamin Angels could engage for real leverage.